มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

McDaniel, Carl

Introduction to Marketing / [book] Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 9th ed. - Mason, OH : Thomson/South-Western, c2008. - xxxi, 671 p. : ill.

Includes bibliographical references and index

ISBN: 9780324544015 0324544014

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415 / .M134 2008