Basic marketing : a global-managerial approach /
Cannon, Joseph P.
Basic marketing : a global-managerial approach / [book] Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy - 16th ed. - Boston : McGraw-Hill/Irwin, c2008. - 790 p. : ill.
In previous eds, E. Jerome McCarthy and Joseph P. Cannon appeared on the first title of the pages
0071101101 (pbk. : inter. ed.) 9780071101103 (pbk. : inter. ed.)
Marketing--Management
HF5415.13 / .C226 2008
Basic marketing : a global-managerial approach / [book] Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy - 16th ed. - Boston : McGraw-Hill/Irwin, c2008. - 790 p. : ill.
In previous eds, E. Jerome McCarthy and Joseph P. Cannon appeared on the first title of the pages
0071101101 (pbk. : inter. ed.) 9780071101103 (pbk. : inter. ed.)
Marketing--Management
HF5415.13 / .C226 2008
