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Lovelock, Christopher

Services marketing : people, technology, strategy / [book] Christopher Lovelock ,Jochen Wirtz - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2007. - 648 p. : ill.

Include index

ISBN: 0132056763 (pbk.)

Subjects--Topical Terms:
Professions--Marketing
Service industries--Marketing

LC Class. No.: HF5415.122 / .L68 2007