Exploring marketing research /
Zikmund, William G.
Exploring marketing research / [book] William G. Zikmund - 9th ed. - [Cincinnati, Ohio] : [Cincinnati, Ohio] : Thomson/South-Western, c2007. - xxi, 698 p. : chiefly col. ill.
Various multi-media instructional materials, including a web site, are available to supplement the text
Includes bibliographical references and index
0324539029 9780324539028
Marketing research
HF5415.2 / .Z54 2007
Exploring marketing research / [book] William G. Zikmund - 9th ed. - [Cincinnati, Ohio] : [Cincinnati, Ohio] : Thomson/South-Western, c2007. - xxi, 698 p. : chiefly col. ill.
Various multi-media instructional materials, including a web site, are available to supplement the text
Includes bibliographical references and index
0324539029 9780324539028
Marketing research
HF5415.2 / .Z54 2007
