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Johnston, Mark W.

Relationship selling / [book] Mark W. Johnston, Greg W. Marshall - 2md ed. - Boston : McGraw-Hill/Irwin, c2008. - xxvii, 446 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 9780071101080 007110108x

LCCN: 2006034513

Subjects--Topical Terms:
Selling
Relationship marketing
Customer relations

LC Class. No.: HF5438.25 / .J655 2008