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Cateora, Philip R.

International marketing / [book] Philip R. Cateora, John L. Graham - 13th ed - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxii, 702 p. : col. ill., col. maps

Includes index

Includes bibliographical references and index

ISBN: 0071105948 (International ed. : pbk.) 9780071105941 (International ed. : pbk.)

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1416 / .C359 2007