Marketing management : a strategic decision-making approach /
Mullins, John W.
Marketing management : a strategic decision-making approach / [Book] John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - Boston : McGraw-Hill Irwin, c2008. - xxii, 533 p. : ill. - Mcgraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .
Previous ed. entered under title
Includes bibliographical references and index
9780071274517 0071274510 0073529826 9780073529820 9780071101097 0071101098
Marketing--Management
HF5415.13 / .M352 2008
Marketing management : a strategic decision-making approach / [Book] John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - Boston : McGraw-Hill Irwin, c2008. - xxii, 533 p. : ill. - Mcgraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .
Previous ed. entered under title
Includes bibliographical references and index
9780071274517 0071274510 0073529826 9780073529820 9780071101097 0071101098
Marketing--Management
HF5415.13 / .M352 2008
