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Ferrell, O.C.

Marketing strategy / [book] O.C. Ferrell, Michael D. Hartline - 4e [ed.]. - Mason, OH : Thomson South-Western, c2008. - xxii, 717 p. : ill.

Includes bibliographical references and indexes

ISBN: 0324362722 978324362725

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--Case studies

LC Class. No.: HF5415.13 / .M358 2008