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Hutt, Michael D.

Business marketing management : B2B / [book] Michael D. Hutt, Thomas W. Speh - 9e [ed.]. - Mason, OH : Thomson South-Western, 2007. - xxx, 658 p. : ill.

Includes bibliographical references and indexes

ISBN: 0324361041 0324316852

Subjects--Topical Terms:
Industrial marketing--Management--Case studies

LC Class. No.: HF5415.13 / .H87 2007