Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / [book] Kevin Lane Keller - 3th ed - Upper Saddle River, N.J. : Prentice Hall, c2008. - xxi, 692 p. : ill.
0132336227 9780132336222
Brand name products--Management
HD69.B7 / K29 2008
Strategic brand management : building, measuring, and managing brand equity / [book] Kevin Lane Keller - 3th ed - Upper Saddle River, N.J. : Prentice Hall, c2008. - xxi, 692 p. : ill.
0132336227 9780132336222
Brand name products--Management
HD69.B7 / K29 2008
