มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Crawford, Charles Merle, 1924-

New products management / [book] Merle Crawford, Anthony Di Benedetto - 8th ed - Boston : McGraw-Hill, c2006. - xx, 540 p. : ill - McGraw-Hill/Irwin series in marketing .

ISBN: 0071244336

Subjects--Topical Terms:
New products--Management

LC Class. No.: HD69.N4 / C899 2006