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Lehmann, Donald R.

Analysis for marketing planning / [Book] Donald R. Lehmann, Russell S. Winer - 6th ed. - Singapore : McGraw-Hill, 2005. - xii, 256 p. : ill. - McGraw-Hill/Irwin series in marketing .

ISBN: 007123831X

Subjects--Topical Terms:
Marketing--Management--United States

LC Class. No.: HF5415.13 / .L523 2005