A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / [book] J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : Irwin/McGraw-Hill, c2003. - xiv, 280 p. : ill.

0071198717 0072466588


Marketing--Management

HF5415.13 / .P478 2003