Business research methods : a managerial approach /

Veal, Anthony James, 1945-

Business research methods : a managerial approach / [book] A.J. Veal - 2nd ed - Frenchs Forest, N.S.W. : Pearson/Addison Wesley, c2005. - xx, 362 p. : ill.

1741032539 9781741032536


Management--Methodology--Methodology
Marketing--Management--Case studies

HD30.4 / .V394