มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Bingham, Frank G.

Business marketing/ [book] Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles - 3rd ed. - Boston : McGraw-Hill/Irwin, c2005. - xv, 475 p. : ill.

Includes bibliographical references and indexes

ISBN: 0072859113 (alk. paper) 0071112529 (international ed. : alk. paper) 0071243968

Subjects--Topical Terms:
Industrial marketing
Industrial marketing--Management
Industrial procurement--Management
Industrial marketing--United States--Case studies

LC Class. No.: HF5415.1263 / .B56 2005