มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Kleindl, Brad Alan, 1955-

Strategic electronic marketing : managing e-business / [book] Brad Alan Keindl - 2nd ed. - Cleveland, Ohio : Thomson/South-Western, 2002. - xxi, 428 p. : ill.

Includes bibliographical references and index

ISBN: 032417893X (hc. : alk. paper)

Subjects--Topical Terms:
Telemarketing
Database marketing

LC Class. No.: HF5415.1265 / .K44 2002