มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Services marketing in Asia : managing people, technology, and strategy / [book] Christopher Lovelock ... [et al.] - 2nd ed. - New York : New York : Prentice Hall, 2005. - xxiv, 696 p. : ill.

Rev. ed. of: Services marketing in Asia, 2002 Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004

Includes bibliographical references and indexes

ISBN: 0131275372

Subjects--Topical Terms:
Service industries--Marketing--Asia
Professions--Marketing--Asia

LC Class. No.: HD9987.A2 / L68 2005