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Wirtz, Jochen

Services marketing in Asia : a case book / [book] Jochen Wirtz, Christopher Lovelock - New York : New York : Pearson/Prentice Hall, 2005. - xv, 454 p. : ill., maps

Includes bibliographical references

ISBN: 9812449434

Subjects--Topical Terms:
Service industries--Marketing--Asia--Case studies

LC Class. No.: HD9987.A2 / W57