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Schuster, Camille Passler, 1950-

The rise of consumer power : adopting the right marketing communication strategies / [book] Camille P. Schuster - Singapore : Pearson/Prentice Hall, 2004. - xvii, 132 p. : ill.

ISBN: 013067043X

Subjects--Topical Terms:
Communication in marketing
Customer relations

LC Class. No.: HF5415.123 / .S387