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Armstrong, Gary

Marketing : an introduction / [book] Gary Armstrong, Philip Kotler - 8th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xxx, 522, [68] p. : col. ill.

ISBN: 0131984543 9780131984547

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .A735 2007