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Solomon, Michael R.

Consumer behavior : buying, having, and being / [book] Michael R. Solomon - 7th ed. [Pear International edition] - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xviii, 654 p. : ill. (chiefly col.)

Includes bibliographical references and indexes

ISBN: 013202358x 0132186942

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / .S689