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Schiffman, Leon G.

Consumer behavior / [book] Leon G. Schiffman, Leslie Lazar Kanuk - 9th ed. [Pearson International edition] - Englewood Cliffs, N.J. : Prentice-Hall, 2007. - xix, 489 p. : ill.

Includes bibliographical references and index

ISBN: 013237093x

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)
Diffusion of innovations

LC Class. No.: HF5415.3 / .S29 2007